BORN IN BONDI BEACH’S COASTAL RHYTHM YET INSPIRED BY A GLOBAL MINDSET, WE SIT AT THE INTERSECTION OF FASHION, FUNCTION, AND PHILOSOPHY, A MODERN CHAPTER IN AUSTRALIA’S SWIM HERITAGE.
BRAND ORIGIN
Australia 2025, built through
conversations across time zones
Championing fashionable sun protection, each piece offering UPF 50+ coverage, blocking 98% of harmful UV rays, which in Australia, can be up to ten times stronger than the rest of the world. Providing pieces to layer over your bikini to maximize your time in the sun, while keeping you protected.
Each garment is crafted with Econyl® a premium Italian sun safe fabric. Regenerated nylon, derived from recycled fishing nets and ocean waste - a tangible step towards a sustainable future.
DESIGN ETHOS
Sculptural silhouettes, refined details, Italian recycled fabrics
“Rashi is more than swimwear, it’s a reflection of the ocean and the people who move with it,” says Feller.
Born in Bondi Beach’s coastal rhythm yet inspired by a global mindset, the brand sits at the intersection of fashion, function, and philosophy, a modern chapter in Australia’s swim heritage.
PHILOSOPHY
PHILOSOPHY
Movement, Evolution, Regeneration
VALUES
Integrity, Education, Intentional Design
